Success Story: How Ver-Mac has increased its total revenue in Latin American markets
Posted on 15 April 2021 in Success Stories
Today, 80% of their total revenue is generated in international markets
The enterprise saw great potential in this particular market and needed guidance on how to achieve this goal and build a trusted network.
Our value proposition
Following several exchanges with Ver-Mac, our team took concrete actions to develop their distribution network.
The goal was to determine the opportunities for our client and develop a strategy for market penetration. We started by gathering information on their competitors, export sales, laws/taxation, potential customers/partners and market supply.
Thereafter, we created a distribution network in over 10 Latin American markets to establish a relationship with potential customers.
We always opt for a unique and personalized approach. We want fast and tangible results for our clients! Therefore, Ver-Mac was able to develop its sales and is today thriving on these new markets.
“Since we worked with GoExport, we have a well-established distribution network in Latin America. Their support helped us to increase our total revenue in several markets internationally. There are two important projects we won with their support that we are particularly proud of: A transnational highway 'La Ruta del Sol', the largest Latin American road project for the past 10 years, as well as the ‘Túnel de la Línea', the longest Latin American tunnel. Ver-Mac equipment was used in the construction of these two projects.”
- Kimberly Jack, Inside Sales
Ver-Mac and GoExport conducted several trade missions together but the first remains the funniest.
When we landed in Colombia around midnight, the distributor welcomed us by offering drinks (which turned into several drinks). After a great night, we had to get some rest... Ver-Mac’s owners went to their hotel, but unfortunately the booking hadn’t been confirmed. They therefore had to sleep in the distributor's house… alongside his family.
It can be said that they found a unique and fun way to break the ice and establish a strong relationship with their distributors.
Interested in adventures like these?
Get in touch with us!